Christmas 'Buycott' to Back Christian Friendly Businesses
With 70 percent of “faith consumers” eager to shop at Christian friendly stores, a new pre-Christmas campaign has opened to steer them to the right businesses and encourage others firms through a “buycott” to be more welcoming.
Called #AddUsIn, the effort from the influential group Faith Driven Consumer, is taking a page from the nation’s LGBT lobby, the Human Rights Campaign, to reward, not boycott, firms that welcome Christians through their policies.
